Microsoft Ads Management

Microsoft Advertising · Canada & United States

Give Microsoft Ads a defined role in your acquisition plan. We help businesses in Canada and the United States assess the opportunity, adapt campaign structure, and evaluate outcomes alongside Google Ads.

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An additional channel with its own decisions

A Google Ads import can provide a starting structure. It still needs a review of targeting, budgets, ads, tracking, and campaign settings. We assess Microsoft Ads against your audience and business goals, then use its own performance data to decide what to change.

When this service is relevant

Expand an established search program

Your Google Ads account has a clear offer and useful measurement, and you want to evaluate another source of relevant search demand.

Review an existing Microsoft account

You already advertise on Microsoft but need a closer look at campaign settings, search quality, conversion actions, or budget efficiency.

Adapt an imported account

Campaigns were imported from Google Ads and need deliberate configuration, ongoing oversight, and a clear basis for evaluation.

Improve lead-quality visibility

Platform conversions need to be assessed against qualified inquiries, sales feedback, or purchase value.

What the work covers

Search campaign structure, keyword selection, and query refinement.
Review of imports, settings, location targeting, and exclusions.
Ad copy and landing-page alignment with the intended audience.
Budget and bidding review using Microsoft account performance.
Conversion tracking checks and alignment with your business goals.
Assessment of audience and shopping campaigns where relevant to the offer.

How we judge whether it belongs in your mix

We agree what a useful outcome looks like before assessing the channel. For a service business, that could be qualified inquiries rather than all form submissions. For ecommerce, it could be purchase value relative to spend. We also consider volume, lead quality, and what the business learns—not simply whether clicks cost less.

Connected services

An existing Google Ads program can provide context for a Microsoft Ads assessment. If the conversion data is unreliable, measurement work may need to come first.

Questions before we start

Is Microsoft Ads right for every business?

No. The fit depends on your market, search demand, offer, available budget, and ability to measure useful outcomes. A channel assessment should precede a commitment to scale.

Can you import campaigns from Google Ads?

Yes. An import is reviewed and adapted for the Microsoft account. Settings and performance need ongoing attention after the initial import.

Do you guarantee cheaper leads than Google Ads?

No. Costs and lead quality vary by account and market. We evaluate each channel against the business outcomes that matter to you.

Can you review only my Microsoft Ads account?

Yes. A defined audit or management scope can focus on Microsoft Ads. We discuss the account, objectives, and required access before starting.

Find the right role for Microsoft Ads

Share your business, advertising context, and the problem you want to solve. We review your inquiry, then arrange a strategy conversation if there is a fit.

Request a strategy call