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Google Ads Management
Google Ads management · Canada & United States
Founder-led Google Ads management for businesses that need stronger lead quality, clearer measurement, and more informed budget decisions. Based in Toronto, working with companies across Canada and the United States.
A clear job for every campaign
An account can generate conversions and still disappoint the business. The first step is understanding which inquiries become qualified opportunities, which products produce useful revenue, and which campaign signals can be trusted. Those answers shape the account structure, targeting, and allocation of spend.
Where we can help
Lead generation
Align search terms, ads, and landing pages with the services people are ready to buy. Review lead quality alongside the cost of generating an inquiry.
Ecommerce
Review Search, Shopping, and Performance Max against purchase value and return on ad spend. Consider product priorities and business economics when allocating budget.
Existing accounts
Diagnose tracking gaps, inefficient searches, campaign overlap, and budget allocation before deciding what to preserve, restructure, or test.
New launches and rebuilds
Develop a campaign structure around your offer, audience, and conversion goals. Establish measurement and launch checks before relying on optimization data.
What the management work covers
- Campaign structure and keyword strategy aligned with search intent.
- Search-term reviews, negative keywords, and targeting refinement.
- Ad-copy testing and feedback on landing-page alignment.
- Bid and budget decisions based on the quality of conversion signals.
- Conversion tracking review and coordination with sales or revenue data.
- Performance reviews that explain what changed, what was learned, and what to do next.
Search, Shopping, Performance Max, YouTube, and remarketing are considered where they fit the business. Channel selection is part of the scope discussion; every account does not need every campaign type.
How an engagement starts
01 · Understand
Discuss your offer, market, current spend, customer value, and the problem you want to solve.
02 · Diagnose
Review the account and measurement setup using the access and scope agreed with you.
03 · Prioritize
Agree the work, responsibilities, reporting cadence, and commercial terms before implementation.
04 · Refine
Use search data, conversion quality, and business feedback to guide the next changes.
Relevant account experience
A small-business financing account saw reported CPA fall from $75 to $15 while its disqualified lead rate improved. This work was completed by Igor in a previous role over approximately five to six months. Read the financing case study and measurement context →
Questions before we start
Can you take over an existing Google Ads account?
Yes. The first step is a review of its structure, tracking, search terms, and recent performance. A rebuild is recommended only where the diagnosis supports it.
Do you work with Canadian and US businesses?
Yes. Exposure is based in Toronto and works with businesses in Canada and the United States. Target markets and location settings are reviewed for each account.
How much does management cost?
Fees and scope are discussed after reviewing account complexity, campaign needs, and your objectives. Advertising spend and service fees are separate items in the scope discussion.
How soon should I expect an improvement?
There is no universal timeline. Tracking quality, search demand, conversion volume, the offer, and the sales cycle affect what can be learned and changed. We establish meaningful measures of progress during the account review.
What if I only need a second opinion?
A PPC audit can identify issues and priorities before you decide whether ongoing management makes sense.
Let’s look at your account
Share your business, advertising context, and the problem you want to solve. We review your inquiry, then arrange a strategy conversation if there is a fit.
Request a strategy call