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Senior Paid Search Management for Accounts That Need Better Decisions
Exposure Paid Media helps companies turn paid search from a noisy acquisition channel into a clearer, more accountable growth system.
Built for businesses where Google Ads, Microsoft Ads, and paid media performance need to connect to lead quality, revenue, pipeline, ROAS, CPA, CAC, and budget efficiency — not just clicks and platform-reported conversions.
Built for Companies That Have Outgrown Surface-Level PPC Management
Many paid media accounts do not need more activity. They need better judgment.
When spend increases, the account becomes harder to manage casually. Small tracking problems turn into bad budget decisions. Weak search terms distort performance. Low-quality leads make reports look better than sales reality. Campaign structure becomes difficult to diagnose. Leadership wants clearer answers, not more screenshots from ad platforms.
Exposure Paid Media was built for that stage: when paid search needs senior attention, tighter execution, and clearer accountability.
Founder-Led Strategy, Not Junior Account Handling
Exposure Paid Media is led by Igor Adaktuiev, a paid media specialist with 8+ years of hands-on experience managing and improving acquisition programs across paid search, paid social, display, retargeting, YouTube, Performance Max, and ABM-style campaigns.
That matters because paid media performance is not improved by checking boxes. It requires judgment: knowing which conversion actions are misleading, which search terms are wasting money, which campaigns are hiding useful signal, and when scaling would only multiply the problem.
Clients work with senior paid media thinking directly — not a handoff chain where strategy is sold by one person and execution is handled by someone else.
See how engagements are runSelected Paid Media Outcomes
These anonymized outcomes reflect the type of paid media problems Exposure Paid Media is built to solve: waste, weak signals, poor lead quality, inefficient spend, and scaling decisions that need stronger evidence.
ROAS improved from approximately 1.5x to 2.5x
Improvement came from stronger query intent, budget discipline, audience segmentation, creative iteration, and landing-page feedback.
Select accounts reached approximately 5.0x ROAS
Performance improved where spend was aligned with stronger revenue signals and higher-quality campaign segments.
MQLs increased by 50%
Growth came through search intent refinement, segmentation, conversion diagnostics, budget prioritization, and recurring performance reviews.
CPA reduced by 60%
Account restructuring, tracking improvements, budget reallocation, stronger targeting, and conversion-focused optimization helped reduce acquisition costs.
50% more conversions without additional budget
Keyword-intent realignment, audience segmentation, creative testing, bid and budget changes, and sales-feedback loops improved output without increasing spend.
$4M+ in annual media spend supported
Experience includes budget pacing, launch readiness, bidding, QA, reporting, and performance governance across multiple paid search accounts.
Results reflect specific account conditions and are not guarantees of future performance.
Experience With the Complexity Mid-Size Companies Actually Have
Multi-Channel Paid Media
Hands-on experience across Google Ads, Microsoft Advertising, LinkedIn, Meta, YouTube, Display, Retargeting, Performance Max, and Search Ads 360-supported workflows.
Paid Search Account Governance
Experience with campaign structure, keyword governance, search term mining, negative keyword controls, budget pacing, bidding, QA, and launch documentation.
B2B and Long Sales Cycles
Experience across B2B SaaS, cybersecurity, managed IT, financial services, ABM-style campaigns, IT decision-maker targeting, MQLs, SQLs, and pipeline-quality optimization.
Ecommerce and ROAS Pressure
Experience improving ROAS, reallocating spend toward stronger revenue segments, and optimizing paid media around return rather than surface-level conversion volume.
Lead Quality and Pipeline
Experience improving MQLs, SQLs, disqualified lead rates, CRM feedback loops, lifecycle-stage reporting, and sales-quality signals.
Tracking and Reporting Discipline
Experience with GA4, Google Tag Manager, Looker Studio, UTM governance, CRM campaign tracking, HubSpot/Salesforce-style integrations, KPI dashboards, and stakeholder-ready performance narratives.
What Mid-Size Accounts Usually Need Fixed
At a certain level of spend, the biggest paid media problems are rarely obvious from the top-line dashboard. They usually sit inside the account mechanics.
Inflated Conversion Data
Forms, calls, soft actions, duplicate goals, or low-value events can make platform performance look stronger than the business reality.
Search Term Waste
Budget often leaks through queries that look related but do not carry strong buying intent.
Campaign Structure That Hides Signal
When campaigns are grouped poorly, it becomes harder to understand which services, products, audiences, or locations actually deserve more spend.
Lead Volume Without Sales Quality
More leads do not help if the sales team cannot use them. Paid media needs feedback from CRM, qualification, and pipeline outcomes.
Budget Allocation Based on Habit
Spend should not stay in a campaign because it has always been there. Budget needs to move toward the segments producing better economics.
Scaling Before the Account Is Ready
Increasing spend too early usually makes weak tracking, poor intent, and bad lead quality more expensive.
How We Work With Accounts
Diagnose the Account
We look at tracking, search terms, campaign structure, budget allocation, landing page alignment, and business-quality signals before recommending more spend.
Rebuild What Is Blocking Performance
If account structure is creating noise, it gets rebuilt. If conversion actions are misleading, they get cleaned up. If search terms are weak, query control becomes a priority.
Optimize Around Business Reality
Performance is evaluated against qualified leads, sales feedback, revenue, ROAS, CAC, CPA, close-rate signals, and the economics that matter to the business.
Scale Where the Evidence Supports It
Budget increases only where the account has enough signal to justify the move. The goal is not more spend. The goal is better acquisition economics.
Who Exposure Paid Media Is Built For
Companies Already Spending on Paid Media
You have active Google Ads, Microsoft Ads, Meta, LinkedIn, or YouTube campaigns, but performance is unclear or inconsistent.
Teams With Lead Quality Problems
You are getting conversions, but sales feedback, CRM data, or close rates suggest the account is not producing enough qualified demand.
Brands Under ROAS or CAC Pressure
You need paid media to work harder before increasing spend.
B2B and High-Consideration Offers
You need paid media strategy that accounts for longer buying cycles, qualification, retargeting, audience segmentation, and pipeline quality.
Accounts That Need Senior Review
You suspect the account has waste, tracking issues, or structure problems, but need a clearer diagnosis before making big changes.
Who We May Not Be Right For
- Businesses looking for overnight results
- Companies unwilling to fix conversion tracking
- Teams that only care about cheap clicks
- Brands unwilling to review lead quality, landing pages, or offer-market fit
- Businesses that want more reporting activity but no operational changes
- Companies expecting guaranteed results regardless of market, budget, offer, or tracking quality
Commercial Clarity Is The Standard
Exposure Paid Media is built around a simple operating standard: paid media should make business performance easier to understand, not harder.
If an account is spending money, leadership should be able to understand where that money is going, what kind of demand it is creating, which signals are reliable, and what needs to change before the next budget increase.
Signal Before Scale
Scaling only makes sense when the account is producing usable performance signals.
Quality Before Volume
Lead volume is only useful when the leads have a realistic chance of becoming revenue.
Structure Before Optimization
An account that is hard to diagnose is hard to improve.
Commercial Reality Before Platform Metrics
Platform conversions matter only when they line up with sales, revenue, or qualified pipeline.
Based in Toronto, Canada — working with companies across Canada and the United States.
Need a More Senior Look at Your Paid Media Account?
Request a strategy call to review whether your Google Ads, Microsoft Ads, or paid media account has clear opportunities to reduce waste, improve signal quality, and make better scaling decisions.